BASIC
/ DEPT®

WATCH REEL

Design and branding
Agency of the year

Agency of the year

Digital innovation Agency
of the year finalist

BASIC/DEPT® is a global branding
and digital design agency building
products, services, and eCommerce
experiences that turn cultural values
into company value.

B/D®

PATAGONIA

AN ECOMMERCE EXPERIENCE
DRIVEN BY PATAGONIA'S
BRAND MISSION

WILSON

A CENTURY-OLD SPORTS
BRAND FINDING ITS PLACE IN
CULTURE

GOOGLE STORE

AN ECOMMERCE EXPERIENCE
HELPING GOOGLE BRING ITS
HARDWARE TO PEOPLE
ACROSS THE GLOBE

BASIC/DEPT®
HELPS
BRANDS ●
CONNECT W/
CULTURE

ADWEEK AGENCY SPOTLIGHT

The future of fashion and AI
at glossy's ecommerce
summit

retail's new playground:
where physical meets digital

gen alpha, the beta test for
how brands can reach a new
generation

new projects on the podium
for the 28th webby awards

what sofia coppola can
teach us about shifting
culture